Be the brand that
pet parents love

In an age defined by extraordinary data, it has never been easier to gain a level of intimacy that was unavailable to you before.

PetThinQ is the ONLY analytics company able to support brands in personalizing customer experience in the pet category.

Request a demo
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Be the brand that
pet owners love

In an age defined by extraordinary information, it has never been easier to gain a level of intimacy that was simply unavailable to us before.

It has also never been more important - pet owners trust each other more than anyone else.

Request a demo
Dots Pattern

Be the brand that
pet parents love

In an age defined by extraordinary data, it has never been easier to gain a level of intimacy that was unavailable to you before.

PetThinQ is the ONLY analytics company able to support brands in personalizing customer experience in the pet category.

Request a demo
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Photo by: Petra Bouchalová, Source: UnsplashDots Pattern

Go beyond social listening

Build a deeper connection using
AI-enabled intelligence

Consumer
Intelligence

We have established the most relevant pet social data that goes beyond social media and is of significant length and depth to reveal your customers' attitudes and behaviors.

Artificial
Intelligence

Our comprehensive application of Natural Language Processing and our proprietary approach gives you a true reading of what pet parents think, say, feel and do.

Human
Intelligence

We combine decades of pet and vet experience to bring insights to life and deliver omni-channel recommendations unmatched by generic text analytics and traditional market research.

Go beyond social listening

Build a deeper connection using
AI-enabled intelligence

Consumer
Intelligence

We have established the most relevant pet social data that goes beyond social media and is of significant length and depth to reveal your customers' attitudes and behaviors.

Artificial
Intelligence

Our comprehensive application of Natural Language Processing and our proprietary approach gives you a true reading of what pet parents think, say, feel and do.

Human
Intelligence

We combine decades of pet and vet experience to bring insights to life and deliver omni-channel recommendations unmatched by generic text analytics and traditional market research.

Go beyond product-centered marketing

Winning brands guide
customers in their journey

Source - unsplash
Consumers are self-educating and making greater demands on how and when you engage with them.The pet category has multiple consumer types(personas); they do not remain static. Their needs change across life stages and in sickness.The more you accommodate their buying process, the better the customer experience and the deeper the connection.

Let's create motivating interactions to helps customer's reach their goals that is both theirs and ours.

Logomark
Source : UnsplashDots Pattern
Insights
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Go beyond the noise

Zoom into
their world

It’s crucial to communicate in the context of the pet parent’s environment, to pre-empt the familiarity and confusion they encounter across reviews, blogs and forum discussions – or you’ll be a click away from goodbye.

We have extensively researched pet social data, creating a ‘mini-universe’ of online data that goes beyond social media, and is highly representative of your customers’ interests, concerns and browsing habits.

Photo by Mel Elías, Source: Unsplash Dots Pattern
Feel "i was worried because they are so finicky"
Says "My cat had a urinary blockage"
Does "we mix this with some other hard food"
Think "my cat likes it, but it does not satisfy his hunger"
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Go beyond SEO

Empathize
with them

Speak your customers' language and connect emotionally by identifying their language, how they frame their questions and the benefits they seek - not just keywords.

Digital analytics is overwhelmingly focused on drawing traffic. While that is essential, we focus on identifying personas for consumer segments, so you can communicate with their specific needs, concerns and motivations in mind.

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Research
FeedbackValidate
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Go beyond digital distractions

Walk Their Path

Motivate pet parents with relevant information they need at both physical and digital touchpoints, so they can move confidently through the different stages of their buying journey. If not, they’ll get it from someone else.

We uncover the information your customers need when researching buying options, the feedback from other customers that might influence them, and the decisive information required at the point of purchase.

Go beyond B2B

"What Got You Here Won't Get You There"

- Marshall Goldsmith (author)

Source : Unsplash
Consumers are in complete control

The pandemic has accelerated momentum to digital platforms, irreversibly changing shoppers' path to purchase. The internet is a reference point, whether the final purchase occurs online or offline.

They trust each other, not advertising

The biggest influence on consumers is other consumers. Their experience is what matters, irrespective of what we broadcast to them.

A change of tools is required to understand them

Unlocking consumer insights is critical to building a deeper connection and safeguarding market share amid the dramatic shift to online.

Let us help you
Learn more about our approach
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Ask away

FAQs

How are you different from social listening platforms?

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We work with pet social data representing pet parents' interests and browsing habits. Listening platforms focus narrowly on social media, which is easier to access, but harder to glean qualitative insights from.

Are your services similar to an Attitudes & Usage (A&U) study?

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We tap into the genuine conversations with pet parents. Traditional A&U studies simply can’t compare to the unbiased, scale and timeliness of online data and relevancy for the digital environment.

More questions?

Your brand's best friend

We
Understand
Their language

Delivering greater accuracy, depth and actionable insights about your consumers compared to off-the-shelf tools and traditional market research.

We
speak yours

Focused on transforming insights into winning actions, we bring deep category knowledge and help you access powerful technology without the jargon.

Let’s talk

About designing delightful experiences, providing the information consumers need to feel confident and helping them in their broader lives with their pets.

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